Popsockets founder David Barnett spends his days pondering philosophy, minimizing meetings, and drinking smoothies his friends find 'disgusting.' ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

In the AI era, most linear playbooks don’t work. Conventional change programs fail at stubbornly high rates because they ...

Perrie revealed her very exciting pregnancy news earlier this month LITTLE Mix star Perrie Edwards has been cruelly mum shamed after her four-year-old Axel swore along to her song lyrics. The pregnant ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Bayer’s consumer health unit has named Interpublic Group as its creative, production and media partner, integrating the work at a single agency to boost its buying power and leverage generative AI.

After reaching a settlement with the state of New York this week over its promotion of opioid overdose reversal spray Opvee to public officials, Indivior is reportedly ending all Opvee promotional ...

The couple welcomed their baby girls, Ocean and Story, on May 15 Jesy Nelson/Instagram Little Mix alum Jesy Nelson is engaged! The new mom, 34, and her musician boyfriend, Zion Foster, announced their ...

What is the biggest influence that drives every decision your favorite brand makes? On this week's Financial Freestyle, host Ross Mac speaks with Marcus Collins, best-selling author and professor at ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Under the directive of President Ferdinand R. Marcos Jr., the government is considering reforms to the Pantawid Pamilyang Pilipino Program (4Ps), including the removal of the seven-year limit on ...