Popstar Charli XCX is turning her hand to acting in the new film Erupcja. In it, she recites Lord Byron’s poem Darkness.

October 2025 brings exciting TikTok trends to the USA. Users are embracing the Group 7 challenge, spooky Halloween jump ...

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A. singer managed to get her song played millions of times on TikTok with a ...

Yearncore: Why Songs That Ache Are Going Viral on Tiktok and other social platforms. Read bellow and find out!

The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

Group 7’ is a viral TikTok trend started by musician Sophia James, whose seventh video in a series testing the algorithm ...

This is everything you need to know about the viral TikTok trend taking over the internet right now - Group 7. Here's who ...

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.

South African sensation Tyla has been named one of Glamour’s Women of the Year 2025, celebrating her rise from amapiano star ...

A new global study led by the University of Jyväskylä reveals that our most emotionally resonant music tends to come from our ...

Nigerians are debating who really owns ‘Detty December’ after Deola Art’s trademark claim. A clash of culture, capitalism, and community ...

What started as a simple TikTok experiment — and a very clever form of marketing — on the app has suddenly evolved into an ...