NBA’s return to NBC averages 5.61M viewers, most-watched October opening night in 15 years

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

NBC's Coverage of NBA Openers Drew Biggest Audience Since LeBron James Joined Heat

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

Introducing the NBA’s new TV landscape: NBC is back, Amazon debuts and ‘Inside’ moves over

Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national ...

NBC changes beloved NBA broadcast format, confuses fans

Fans of NBA on TNT will have to adjust to the new schedule and studio shows. Major sports league contracts don’t change hands ...

‘Wicked’ To Get NBC Airing In Rare Linear Carveout Deal To Promote ‘For Good’ Theatrical Release

Amid collapsing distribution windows in the streaming age, Universal Pictures’ Wicked will get a broadcast airing on NBC on ...

NBC Hopes That Nostalgia, Tech and a Superstar Talent Pool Can Drive Its NBA Hoop Dreams

More than two decades after it last aired an NBA game, NBC is betting on Peacock and Michael Jordan as launches year one of ...

NBA returns to NBC, leaning into nostalgia, familiar voices and Michael Jordan: Review

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

The NBA’s debut on NBC gets rave reviews, despite glitches and a bad use of AI

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

Michael Jordan's TV role unveiled: How NBA Hall of Famer will be used on NBC broadcasts

Jordan has never been an on-air talent guy, but doing it with NBC makes sense given he was practically the face of basketball ...

‘Roundball Rock' returns! John Tesh on the making of his beloved NBA on NBC theme

The song has spawned a "Saturday Night Live" sketch and has its own Wikipedia page, and it's now set to make it's ...

Evaluating Michael Jordan’s First NBA on NBC Appearance

Michael Jordan made his first appearance on NBC as a "special contributor" for the network's NBA coverage. While there wasn't much to it, we have thoughts on his first on-screen appearance as an NBA ...