The garish brown-and-yellow sweaters initially were planned only for a commercial, but fans saw them on the ice twice. They're coming back in tribute.

The Cowbells jersey was designed by Milwaukee agency Traction Factory. The Admirals know a thing or two about having an alternate identity. Who could forget the sweet Milwaukee Fish Fry jerseys ...

Wearing their red fauxback jerseys for the first time, the Admirals fired a season-high 43 shots on goal as they took a 4-2 win over the Iowa Wild on Friday night, Dec. 13, at Panther Arena.

Days before the Admirals' Pride Night at the UWM Panther Arena, the league's first openly gay player scored his first AHL ...

Garish plaid sport coats are coming back to a hockey rink near you. In a tribute to Bob Uecker, who died last week, the Milwaukee Admirals will once more don the brown-and-yellow novelty jerseys ...

The jerseys will then be auctioned to benefit the Admirals Power Play Foundation. The Milwaukee Admirals are becoming the Milwaukee Cowbells... for two games. The hockey team will temporarily ...

The hockey team will temporarily change ... who sound the cowbell at Admirals home games. Admirals players will wear unique copper-colored jerseys with a Milwaukee Cowbells logo during the two ...