Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

Apple's Eddy Cue has quashed rumours of an ad-supported tier for Apple TV+, stating no such plans exist currently. He emphasized Apple's preference fo ...

Netflix expands programmatic and targeting via Netflix Ads Suite, and readies global format and measurement upgrades through ...

The platform is also testing new interactive video ad formats in the US and Canada, designed to tailor creative elements ...

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. "After speaking to our ...

While it once scoffed at the possibility of offering an ad-supported tier, Netflix has since embraced the idea, with millions ...

The new state law will regulate the volume of boisterous ads on streaming services like Amazon Prime, Netflix, and Hulu, ...

Q3 revenue expected to see fastest growth in over four years Popular shows like "KPop Demon Hunters" drive engagement Investors look for clarity on ad, gaming push Oct 20 (Reuters) - Netflix's (NFLX.O ...

The Overcooked reality series is just the latest video game project coming to Netflix. A BioShock movie is also in the works ...