The Swiss watchmaker has signed on as the creator of a shot clock and a NBA Supersport 2025 special edition watch, and as a ...

Cleveland Cavaliers guard Donovan Mitchell unveils his seventh signature adidas basketball shoe at the 2025 NBA All-Star ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Shai Gilgeous-Alexander is winning on and off the floor. Amidst an MVP-worthy season, the OKC guard is getting ready to drop ...

The Texas A&M Aggies are no stangers to freshening up their wardrobe with new alternate uniforms, and now, the men's ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...