The Swiss watchmaker has signed on as the creator of a shot clock and a NBA Supersport 2025 special edition watch, and as a ...

Cleveland Cavaliers guard Donovan Mitchell unveils his seventh signature adidas basketball shoe at the 2025 NBA All-Star ...

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Kansas improved to 17-7 overall and 8-5 in conference play following the 71-59 win over a Colorado team who has yet to win a ...

The NASCAR great's No. 84 car, sponsored by Carvana, comes with a custom Shaquille O'Neal-themed paint job. As it turns out, ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

If you missed the first drop of the Fear of God x ESSENTIALS NBA and WNBA Collection, now's your chance to secure the hottest ...

NBA legend Shaquille O'Neal has added NASCAR designer to his extensive resume of work beyond basketball, as he has designed ...

Nike is reportedly set to expand its basketball sneaker lineup with the GT Cut 3 Turbo “Black Label” sneakers.

What happens when a seven-time NASCAR champ and a basketball Hall of Famer settle their playful online banter with a friendly wager? In this case, one ...