In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

The footwear and apparel shop on Walnut Street celebrates the NBA legend's legacy. Eagles quarterback Jalen Hurts is among ...

North America accounts for the majority of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the retailer to be “more American.” ...

After production delays, the NikeSKIMS' partnership between the sportswear giant and Kim Karsdashian's shapewear brand is set ...

Air Jordan is the latest in Assouline’s series of monumental coffee-table books devoted to cultural icons. The 402-page ...

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

Nike CEO Elliott Hill is a year into his comeback plan. Here's how he's doing.

We're only a few days removed from the Los Angeles Police Department seizing an estimated $500,000 worth of Nike sneakers ...

On one end of the Air Jordan 5’s place in the Jordan chronology you have the 1, 2, 3, and 4—the shoes that started it all and ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global ...

Jordan Brand hosted a block party after the store's opening that featured performances from DJ Jazzy Jeff and Freeway. "It’s ...