Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, ...

Kicking off 2025, Nike has unleashed a fresh set of LeBron PEs for Florida A&M University, an HBCU with which the leading ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

James wore the new Nike LeBron 22 shoes—which are expected to ... as he helped Team USA claim the top prize in 2008 and '12.

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

Prior to the Los Angeles Lakers' showdown against the Golden State Warriors, LeBron James expressed his dismay over the fact ...

James debuted the Nike LeBron 22 in the 'Oregon Ducks' colorway. Below is a detailed look and breakdown of what athletes and fans must know about the sneakers. Los Angeles Lakers forward LeBron ...

If there is one thing the NBA has as a tradition throughout its years in its championship, it is the Christmas Day games and ...

as he put up 26 points and 12 assists along with a dunk that drew admiration from rookie teammate Dalton Knecht. There’s been no indication that the Nike LeBron 22 “South Beach” will get a ...