The Blue Devils freshman sensation had an epic game in the Sweet 16 while wearing the special edition Nike sneakers.

The rise of brands like Old School, which provide alternative sports team apparel, is bringing about a shift in marketing, ...

Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

But according to reports from Sky News, retro drinks partner Coca-Cola are in talks with Premier League over new terms. The US-based soft drinks experts ended their sponsorship with England's top ...

The NFL has struck a non-exclusive licensing agreement with Under Armour that will bring the sportswear brand’s logo back to ...

WASHINGTON — The White House Easter Egg Roll is accepting corporate sponsors this year to defray costs associated with the ...

While Nike beat top- and bottom-line expectations for its fiscal third quarter, it said it anticipates fiscal fourth-quarter ...

For FQ4, Nike ( NYSE: NKE) expects headwinds to revenue and gross margin to be at a peak amid volatile F/X, tariff pressure, ...

Ange Postecoglou's side are five games away from glory in Bilbao, starting with a quarter-final double-header against ...

PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 ...

Kering, which also owns luxury brands Yves Saint Laurent, Bottega Veneta, Creed, Maui Jim, and Alexander McQueen, is a major sponsor of the Cannes Film Festival as well as the Women In Motion ...

Watkins is now one of the highest-paid college women's athletes, thanks to her many Name, Image, and Likeness (NIL) deals and sponsorships ... extension with Nike in October 2024, making ...