Color psychology is the study of how hues and shades impact human behavior and perception. Colors are linked to specific psychological responses, and these associations can be both cultural and ...

Color perception is a fascinating puzzle in psychology and neuroscience. How do people experience color, and is that ...

He writes about creative work and human behavior at Sparring Mind. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...