Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...

The post BYU’s Richie Saunders inks NIL deal with Ore-Ida Potatoes, will give away tater tots for each March Madness win appeared first on On3.

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

one of their stars is making a similar run off the court with an expanded NIL deal. While standout forward Richie Saunders may not have asked for the limelight that revealed his family’s famous ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday. He ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't see it coming.