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Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.

Sports fans can be a very reactionary bunch, and the situation surrounding the Ottawa Senators is just the latest in a long line of examples. On Monday, Senator ...

“I get where the fans and everybody is coming from, but all that matters is the big logo that was in front, and that was the Ottawa Senators,” Chabot said. “That’s all we cared about when ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

The Sabres had to do something – anything – to restore a shred of their dignity Tuesday night. But was this it?

He said the idea to have the spliced jersey came from the Senators’ marketing team and president Cyril Leeder. He said they were trying to appeal to Nordiques fans with the iconic logo.

Michael Andlauer understands the mistake made with the Senators' Quebec City announcement and the owner is now taking the steps to mend fences while still pushing to grow the team's brand.

Cultivating a French-speaking fanbase is good, however, rolling out a Nordiques logo while tarnishing the Senators sacred logo, that’s bad. Some fans thought Andlauer was using Quebec City as a ...

“Well, obviously the jersey first," he said. The team’s beloved mascot, Spartacat, appeared at the event sporting a controversial jersey — a hybrid of the Senators’ logo and the Quebec Nordiques, ...