Much of the sports equipment used in the United States -- including the balls athletes throw and shoot, the bats they swing, ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

Major Event Sponsorships Driving Revenue Growth 2024 is set to be a monumental year for sports, and Ding Wuhao is navigating the tides expertly. With 361 Degrees having already sponsored the 2023 ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Grizzlies fans can find hoodies emblazoned with 'Standing on Grizzness,' hats and other merchandise designed by Memphis ...

Some baseball fans are getting big bucks online for MLB hats with rather provocative design flaws. Here's what happened.

Q4 2025 Earnings Call Transcript March 13, 2025 G-III Apparel Group, Ltd. beats earnings expectations. Reported EPS is $1.27, ...

Saquon and his representatives have filed paperwork with the United States Patent and Trademark Office to trademark the iconic moment.

Former Houston Texans star J.J. Watt’s wife, Kealia Watt, was tagged in a promotional Instagram post by apparel brand "TravisMathew" on Wednesday.

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of ...

Dodgers superstar Shohei Ohtani and American footwear and apparel brand New Balance surprised the masses after announcing a multi-year partnership in 2023.