Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

In an era where digital innovation sets the pace, the pursuit of exceptional customer experiences (CX) has become a ...

Customer journey mapping — where organisations set out the interactions that they have with their customers during a particular experience — is becoming a valuable tool for providers of social housing ...