Each edition, the color of the Gatorade that drenches the Super Bowl-winning coach becomes a mystery, and it's not just a drink! It's tradition, excitement and bets. What will it be this year? Check ...

Bosch's first Super Bowl ad featuring Antonio Banderas uses humor in an effort to make consumers more knowledgeable about the brand, it's products, and its advantages.

Super Bowl ads have hit $8 million each, as advertisers shell out big bucks to get their products in the spotlight. That’s a ...

Iowa Barnstormers QB Kurt Warner won MVP of Super Bowl XXXIV when the St. Louis Rams beat the Tennessee Titans.

St. Louis Rams linebacker Mike Jones stops Kevin Dyson just short of the goal line on the final play of Super Bowl XXXIV on Sunday, Jan. 30, 2000, at the Georgia Dome in Atlanta. The play, known to ...

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super ...