"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, like, the third level that you cut before you launched.

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,

Microsoft's gaming CEO addresses the company's recent PC-centric lineup and assures players that it's not likely to repeat itself.

Microsoft Gaming chief Phil Spencer has been doing a few interviews as 2024 draws to a close, celebrating Microsoft's generally strong lineup of games over the year while also warning that the PC-heavy lineup is "historical" and an "anomaly" following the $69 billion Activision-Blizzard acquisition.

If you've seen a lot of Phil Spencer news lately, it's because he's doing a media circuittaking interviews and giving statements to drum up support for Microsoft Gaming. In this latest round, he spoke about video game expansions - policies,