Funeral arrangements for the renowned tire shop owner, William "Bill" Simon, who was killed in a crash, have been made.

A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

CENTRAL, La. (WAFB) - One person is dead after being hit by a vehicle in Central early Friday morning. Officials identified the victim as William “Bill” Simon, 88. The East Baton Rouge Sheriff ...

Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week.

Watch LIVE updates, LOCAL weather, and BREAKING news, all FREE on Roku. Mike Manning talks about how the Greater Baton Rouge Food Bank is honoring 40 years of service this year.