Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

I’ve been in the room when it happens. The moment a brand starts to question its Pride campaign because someone raised the risk of backlash. Or someone else suggests staying quiet this year. It’s fear ...

Advertising Week New York 2025 – The Gaming SummitSearch for: ...

Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

How Brands Can Drive Positive Change in Youth Sports in 2025 Youth sports are more than just competition. For kids, parents, and fans, they’re a cornerstone of life. For brands willing to join the ...

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Ashley Moxey, strategy director at global brand consultancy Landor, on why brand should lead, not follow, in healthcare divestments. In healthcare spin-offs, brand rarely comes to mind. Financial ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

Samba Content Hub – Advertising Week ...

Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage ...