the-ethos

The Definitive 2026 Guide to Sustainable French Fashion Labels

France has always led the world on fashion and style. These eco French labels are proving it can lead on sustainable fashion, too. Paris did not invent the fashion industry so much as it perfected it ...
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Can ‘Sinners’ Actually Fix Hollywood’s Diversity Problem?

Ryan Coogler’s Sinners broke every Oscar nominations record. But a damning new UCLA study says Hollywood is quietly moving backward on diversity. Here’s what the numbers actually say. The film’s ...
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The Tiny Details That Make Vintage Thrift Store Levi’s Worth Thousands

From the Big E red tab to concealed rivets and selvedge inseams, here is exactly what to look for — and what each detail means — when hunting for vintage Levi’s at the thrift store. The single most ...
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Alejandra Alonso Rojas Brings Her Sustainable Vision to The RealReal

Luxury designer Alejandra Alonso Rojas is partnering with The RealReal to give her certified sustainable garments a verified second life on the authenticated resale platform. New York-based luxury ...
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The Best Food for Runners and the Ones to Avoid, According to the Experts

From what to eat before mile one to what to skip entirely, sports dietitians break down the complete guide to running nutrition. The question of what to eat as a runner sounds deceptively simple — ...
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Your Linen Might Soon Be Made From Old T-Shirts — And It’ll Look Better For It

The new Luxel yarn looks and feels like linen but is made from recycled textile waste — and it won’t wrinkle. Here’s what the launch means for fashion and sustainability. The breezy, perfectly rumpled ...
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Madewell and Reformation Join Circ’s Recycling Network

Circ expands its Fiber Club with Madewell, Reformation, and C&A, building on past Zara and Patagonia pilots to scale recycled polycotton fiber amid growing EPR regulation. Circ is widening the circle ...
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‘Love Story’ and ‘Wuthering Heights’ Spark a New Wave of Curated Vintage

Vestiaire Collective’s 800-piece edit tied to Love Story John F. Kennedy Jr. & Carolyn Bessette and 1stDibs’s Wuthering Heights collection highlight how resale platforms are aligning curated inventory ...
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Son of a Tailor Turns Supima Cotton Scraps Into a New Re-Spun Capsule

Son of a Tailor debuts its Re-Spun capsule, transforming Supima cotton cutting scraps into made-to-order T-shirts and sweatshirts that make recycled fiber a visible design feature. Son of a Tailor, ...
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Moon Juice Lands at Hawaii’s Largest Spa, Maui’s Grand Wailea

Grand Wailea partners with Moon Juice to introduce lunar-aligned facials, supplements, and café rituals at Kilolani Spa, blending Hawaiian moon cycles with modern adaptogenic wellness. Grand Wailea, A ...
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Stanley’s Next Viral Hit Won’t Be a Tumbler But a Recycled Nylon Backpack

Stanley is expanding beyond tumblers with a new accessories line made from recycled nylon, signaling a deeper push into lifestyle and lower-impact materials. Stanley 1913, the century-old brand long ...
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From the Checkout Lines to the Front Lines, These Tote Bags Fight Human Trafficking

The Tote Project turns everyday reusable tote bags into funding for survivor programs, fair trade wages, and long-term anti-trafficking impact. How many reusable totes are tucked into your trunk right ...