In her new role, Sonnika will be responsible for driving strategic advertising partnerships, expanding revenue opportunities, ...

The marketing move reflects a shift towards platform-native content and real-time engagement, with brands increasingly ...

The initiative screened hundreds of women through specialized FibroScan camps, while also spreading awareness about lifestyle ...

YouTube has elevated Abhinav Rastogi to the role of global marketing director for YouTube Shopping. He is based in Singapore ...

The platform offers a curated preview of pandals, letting visitors engage with artistic themes and design elements before ...

Swiggy Instamart’s Marketing Head Abhishek Shetty believes q-commerce's next wave of growth will be driven not by speed, but ...

Haldar joins the company from ADF Foods, where she most recently served as Head of Marketing - India & International.

We track everything from clicks to followers—but are we measuring success, or just collecting comforting numbers that hide ...

As reels eat into episode time and second screens take over, India’s entertainment industry faces a defining question: can long-form storytelling still hold attention?

In a market chasing global cool, Killer Jeans is betting that familiarity, scale, and a sharper price tag can still stitch ...

BHIM has expanded its presence across Tier 1, 2 and 3 towns, with a strong emphasis on accessibility, language inclusion and ...

As part of the partnership, the companies will develop short-form storytelling for mobile audiences and adapt Hello Mini into ...