The marketing move reflects a shift towards platform-native content and real-time engagement, with brands increasingly ...

The initiative screened hundreds of women through specialized FibroScan camps, while also spreading awareness about lifestyle ...

YouTube has elevated Abhinav Rastogi to the role of global marketing director for YouTube Shopping. He is based in Singapore ...

Haldar joins the company from ADF Foods, where she most recently served as Head of Marketing - India & International.

Swiggy Instamart’s Marketing Head Abhishek Shetty believes q-commerce's next wave of growth will be driven not by speed, but ...

We track everything from clicks to followers—but are we measuring success, or just collecting comforting numbers that hide ...

As reels eat into episode time and second screens take over, India’s entertainment industry faces a defining question: can long-form storytelling still hold attention?

In a market chasing global cool, Killer Jeans is betting that familiarity, scale, and a sharper price tag can still stitch ...

As part of the partnership, the companies will develop short-form storytelling for mobile audiences and adapt Hello Mini into ...

Bajaj Electricals will fully own and manage the Morphy Richards portfolio across India, Nepal, Bhutan, Bangladesh, Sri Lanka ...