As Indian shows travel globally and audiences diversify at home, Prime Video’s 2026 slate reveals how the country is becoming central to its global strategy.

Great marketing can only take a brand so far if the infrastructure behind it isn't keeping up. That's exactly the gap Shiprocket's Martech suite was built for.

The campaign featuring Axar Patel and Jemimah Rodrigues highlights a unified identity across men’s and women’s teams.

The marketing partnership was announced at a launch event attended by senior representatives from both companies, along with players Yuzvendra Chahal and Shashank Singh.

The launch is part of Infinity8, an SBI Securities initiative to boost engagement with women investors and support easier financial participation.