Influencer marketing is another growth driver, contributing 18% to service revenues in FY24, up from 10% three years ago.

Top 5 in Global 500 – 2025 1. Apple: brand value of $574.5 billion, up 11% from 2024 2. Microsoft: brand value of $461.1 ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

Wondrlab, a platform-first martech network, has acquired a majority stake in BigStep Technologies, marking its seventh acquisition and the second in the technology domain. This move aims to strengthen ...

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...