James Endersby looks at three themes that are reshaping how brands understand people, culture and commercial opportunity, and what they mean for the insight industry.
Market research data collection provider Norstat has acquired Czech panel provider National Sample for an undisclosed amount.
South African research technology company Yazi has raised $430,000 in its first institutional funding round from early-stage ...
Accenture has completed its acquisition of UK AI company Faculty, a deal it announced in January. Faculty’s chief executive ...
THE NETHERLANDS & UK - Independent research and strategy agency Øutlier, based in Amsterdam and London, has appointed Anna Lena Götzmann as director as it looks to grow within Europe.
Manchester-based automotive market intelligence company Automotive Insights has appointed Richard Walker as director of ...
Life sciences marketing agency Ramarketing has competed the acquisition of ISR Market Research, a market research business ...
Food business Premier Foods, the owner of brands including Mr Kipling and Bisto, has appointed Matt Roberts as chief customer ...
Media intelligence business Onclusive has launched a platform combining media monitoring, measurement and work processes.
After all, it’s a truth commonly acknowledged that people buy people. Let’s lean more into interrogating what value those people bring: the richly contextualised insight, the parallel perspectives, ...
AI should focus on how to get to human insight quicker to help best support research within brands, James MacKenzie, head of ...
London-based insights agency Acacia Avenue has been acquired by travel, tourism and hospitality marketing agency Accord for ...
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