The British sportswear brand has made BWT Alpine its third team client in Formula 1, joining McLaren Racing and Oracle Red ...

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision ...

World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as its latest sponsor in a move ...

Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform ...

ESPN will continue its hold over IndyCar’s broadcast rights in Latin America in a contract running from 2025 to 2027, its ...

Premier League club West Ham United has announced a pre-tax profit of £57.2m (€68.9m/$71.7m) on record revenue of £270m for ...

New Balance is to return to top-flight Italian football after agreeing a kit supply deal with reigning Uefa Europe League ...

Fanatics-owned Topps is back producing trading cards for World Wrestling Entertainment (WWE) after the sport entertainment ...

Baltics broadcast group Duo Media Networks has taken advantage of Viaplay’s exit from the region to land exclusive rights in ...

Russian broadcaster Match TV has renewed its deal to broadcast Ultimate Fighting Championship (UFC) in a multi-year deal. The ...

MSC Cruises has been allocated the title sponsorship rights to three Formula 1 races in 2025 as part of its top-tier global ...

Professional 3×3 women’s basketball league Unrivaled has named printing services company VistaPrint as the first ‘jersey ...