Formula 1 has struck its first rotational hosting deal, with the Belgian Grand Prix to take place four times over the course ...

Formula E has announced an expanded agreement with Google Cloud, with the deal to focus on enhancing the series’ fan ...

Italian tyre giant Pirelli has made its first entry into tennis by sponsoring the Australian Open grand slam, SportBusiness ...

Viaplay Group has secured major International Ski and Snowboard Federation (FIS) and European Handball Federation (EHF) ...

BeIN Media Group has strengthened its hold on tennis coverage in the Middle East and North Africa with a renewal of ...

Nike has agreed its most significant sponsorship agreement in cycling since its ill-fated endorsement deal with Lance ...

Guangzhou FC, China’s most successful football club, has been denied a licence for the 2025 season, bringing the curtain down ...

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision ...

World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as its latest sponsor in a move ...

The British sportswear brand has made BWT Alpine its third team client in Formula 1, joining McLaren Racing and Oracle Red ...

Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform ...

ESPN will continue its hold over IndyCar’s broadcast rights in Latin America in a contract running from 2025 to 2027, its ...