Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent year-over-year decrease in early August. Competitors like Abercrombie and H&M also ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

A couple of weeks ago, American Eagle launched a new ad campaign for its blue jeans line that featured actress Sydney Sweeney ...

Sydney Sweeney is back in the Hollywood spotlight, and this time it’s not just her acting making waves. Since her March split ...

Sydney Sweeney is back in the Hollywood spotlight, and this time it’s not just her acting making waves. Since her March split ...

Campaigning for political office has been delayed by deadly flooding in Central Texas and a controversial plan to redraw the state’s congressional boundaries.

The top viral moments of 2025 so far include the Coldplay kiss cam video, American Eagle's controversial jeans ad and the ongoing Labubu pandemonium.

Midland International Air and Space Port continues to report higher numbers this year compared to last year. In the month of ...