The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

Cynthia Erivo can relate to “Elvis” actor Austin Butler and “Armand” actress Renate Reinsve: It turns out throwing yourself ...

More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...

Wicked: Part One' arrives in theaters alongside 'Gladiator II,' and it will likely have one streaming home after it spends ...

The Oscar-winning composer shares his writing process for Wicked's iconic songs, from 'Popular' to 'Defying Gravity' ...

The hits kept coming: Howard Kissel of the New York Daily News dismissed Wicked as “an interminable show with no dramatic logic or emotional center. Constantly lurching in different directions, the ...

W ho knew pop star Ariana Grande was an adept musical comedienne? That surprise discovery should land her an Oscar nomination ...

Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry ...

Kristin Chenoweth brought a bit of sparkle to a special “Wicked” screening in New York City on Nov. 14, wearing glittering ...

While "Wicked" is the first of a two-part adaptation, Universal decided to downplay the Part One nature of the film in its marketing.

As for merchandise, MinaLima — the studio behind iconic graphic props from the Wizarding World of Harry Potter — developed an ...