During Super Bowl LX on Sunday, there were just two commercials that focused in a meaningful way on products that would ...

My colleague Anthony Damcott wrote a breakdown of the show earlier this week, and I agree with pretty much all of his takeaways, but I’ll try to offer a slightly different perspective since we’re both ...

A Super Bowl ad is one of the most expensive creative gambles a brand can take. You’re buying 30 seconds of attention from more than 100 million people who are already primed to judge, mock and meme ...

Now that Ram has brought back V8 power to the venerable 1500 half-ton truck (and introduced a "Symbol of Protest" badge to sweeten the pie), some of the attention is now on the eTorque system that's ...

According to a release published on KauligRacing.com by the Kaulig Racing communications team, the start will mark Stewart’s first Truck Series race since 2005 and his first NASCAR national-series ...

Three-time NASCAR Cup champion Tony Stewart is returning to NASCAR ... for one night. The 54-year-old Stewart, who drives a Dodge-powered top-fuel dragster in the National Hot Road Association, will ...

Tony Stewart is returning to Daytona International Speedway this February in a Dodge RAM Truck for Kaulig Racing. The NASCAR team made the announcement at 10 a.m. Eastern Time on January 13. The three ...

Kaulig Racing is kicking off its Free Agent Driver Program in style in the NASCAR Craftsman Truck Series by naming three-time Cup Series champion Tony Stewart as the first driver in the No. 25 Ram ...

That is the bet Ram Trucks is making as it returns to NASCAR in 2026, using a reality competition series to determine who earns the final seat at Kaulig Racing. The eight-episode project, titled Race ...

Ram is reentering the NASCAR truck racing circuit after a 13-year absence. Leading up to the brand's first season back, the company produced a reality TV show with the help of UFC boss Dana White in ...

Ram is going to television with a competitive reality show about the brand's reentry to the NASCAR circuit, and the truck maker's CEO has a plan to leverage the effort to sell more vehicles. Ram ...