Goldstein is optimistic that “Minecraft” will help turn the box office tides. Fortunes have already begun to shift. Prior to this weekend, box office revenues were nearly 11% behind last year and 40% behind 2019, according to Comscore. Now the gap has shrunk to 5.3% behind 2024 and 35% behind 2019.

Studios have struggled to get younger generations into the theaters for years. Could more immersive experiences be their golden ticket?