First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

Apple’s streaming service is getting a low-key rebrand. According to a press release announcing the imminent arrival of Apple’s big racing blockbuster F1 on streaming, the company revealed that Apple ...

Apple announced it is changing the name of its streaming platform from Apple TV+ to Apple TV. The name change comes ahead of its highly anticipated streaming release of "F1 The Movie." "F1 The Movie" ...

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Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...