For as much success as BMW has seen as a German auto manufacturer or otherwise, not every vehicle has been a massive hit with its audience.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

HiCar, the Chinese tech conglomerate's car mobile app connecting devices with vehicles, into its locally produced new models ...

KTM could be about to become a part of one of the world’s biggest and best-known car and motorcycle makers, as BMW is reported to be lining up a deal for the Austrian brand. There is nothing official ...

The BMW logo is one of the most recognizable symbols in the automotive industry, and its history goes back more than a century. Its design and meaning have evolved over time, reflecting the ...

With the debut of its first Neue Klasse, or “New Class” EV, in just a few months, BMW is giving us a closer look at the batteries and electric drive systems. BMW revealed new details of its ...

The e-car covered in camouflage foil has no BMW logo on the hood. It will never go into series production. Officially, it bears the three letters VDX. The BMW employees on site call it the Beast.