Burger King’s strategy focused on differentiation rather than dominance. McDonald’s controlled scale, locations, and ...

Coming off a strong December, thanks to the Spongebob Movie Menu, the fast-food chain is working to elevate its menu before it invites ...

As Burger King poured hundreds of millions into its “Reclaim the Flame” plan, much of the attention, understandably, diverted ...

The great Burger Wars of the early 1980s featured Burger King advertising its flame-broiled burger as superior in taste over McDonald's burgers cooked on flat griddles. Then came Wendy's ...

The great Burger Wars of the early 1980s featured Burger King advertising its flame-broiled burger as superior in taste over McDonald's burgers cooked on flat griddles. Then came Wendy's ...

Who lives in a Burger King above the surface? SpongeBob SquarePants and his pals, at least for now. In the days since Burger King unveiled its "SpongeBob Movie Menu" to celebrate the Dec. 19 release ...

Bikini Bottom is coming to Burger King! A new under-the-sea-inspired menu is coming to Burger King for "The SpongeBob Movie: Search for SquarePants," with foods inspired by the animated characters and ...

WASHINGTON — Burger King is diving under the sea this holiday season with a new limited-time SpongeBob menu inspired by "The SpongeBob Movie: Search for SquarePants." The fast-food chain announced a ...

Burger King is diving headfirst into nostalgia marketing with a new SpongeBob SquarePants crossover tied to the upcoming movie release. The chain just unveiled the Krabby Whopper, a real-world riff on ...

Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest campaign might be a step too far (for me at least). Letting its iconic Whopper do ...

A video shows a Burger King manager — who also owns the franchise — ordering an irate female customer to leave after she tried to get an employee disciplined for allegedly misgendering her, despite ...