Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with ...

Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove ...

The change happens as ABC News celebrates the “Nightline” 45th anniversary on March 24 (12:35 a.m. ET) with a special episode, featuring all-new interviews with original anchor Ted Koppel, as well as ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In ...

A local news station in Prince George’s County is slated to be shut down due to budget cuts. Eliminating CTV would save ...

As previously reported, Wedbush upgraded National CineMedia (NCMI) to Outperform from Neutral with a $7.50 price target The firm believes the ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...