Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM ...

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...

Coca-Cola HBC has appointed Simon Fitzpatrick as the new general manager of its business in Ireland and Northern Ireland.

Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. The post Adobe looks ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

I have spent almost all my career at Coca-Cola HBC and know first-hand what an incredible ... island of Ireland operations from 2020-2023, and commercial director for the Irish Football ...

Josie Canseco post raunchy video with her boyfriend Johnny Manziel ...