Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

Coca-Cola HBC has appointed Simon Fitzpatrick as the new general manager of its business in Ireland and Northern Ireland.

It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out of Home, ...

Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself ...