Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

Though we’re getting a decently refreshed Galaxy S25 Ultra and an entirely new model with the Galaxy S25 Edge, our hands-on Samsung Galaxy S25 review found that the baseline S25 has received a comparatively smaller update from its predecessor than either of its siblings. .