Mike Repole's NOBULL partnered with the NHL as the official training shoe, targeting hockey's culture of strength and the Canadian market through the deal.

The FIM has released the lists of helmets that have successfully passed all tests of the FIM Helmet Standards that will be mandatory in 2026 in FIM championships.

The licensing agreement is the first of its kind between a major U.S. professional sports league and prediction markets.

Though Michigan and Delaware have been wearing winged helmets for generations, they weren’t the first in college football to ...

Guardian Caps have become increasingly used in all levels of football to prevent brain injury. Guardian Caps are a soft, ...

If the Spartans (3-3, 0-3 Big Ten) are going to avoid their first four-game skid under second-year coach Jonathan Smith, it ...

Michigan has continued to recruit the West Coast heavily under coach Sherrone Moore, whose 2026 quarterback commit, four-star ...

The Detroit Red Wings are honoring Alex Delvecchio, one of their all-time greats, this season with a No. 10 patch on the ...

BOSTON — Mark Kastelic took on the NHL’s biggest man and one of its scariest fighters in the Bruins ’ first fight of the ...

Strauss, a German apparel company, reached a deal with MLB to put its ad on the helmets during the postseason through the 2027 season. The Red Sox and Yankees each had them on their blue helmets for ...

Steelbird Helmets launched 'Mission Save Lives 2.0 India' to combat road fatalities, aiming to replace fake helmets with certified ones. The mission addresses the alarming number of two-wheeler deaths ...