Three years ago at the Super Bowl in Los Angeles, Kendrick Lamar was the home turf newbie on the halftime show hip-hop dream team of Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem and 50 Cent. Today, in New Orleans,

Every year, the Super Bowl is the most-watched program in the United States and while the game is what brings many fans to their screens, the day is about so much more than football. The Super Bowl invites all viewers,

The Super Bowl is the biggest sporting event of the year. While the NFL doesn’t pay a single penny to the artists performing at the halftime show, his/her brand value touches sky high. The same was the case for rapper Kendrick Lamar,