Chemists from The University of Manchester and The Australian National University (ANU) have engineered a new type of ...

Utilizing E-books And White Papers As Lead Magnets. E-books are comprehensive, educational content that can provide valuable information on a specific topic related to the business's industry.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, ...

Lead with a lead magnet. Lead magnets remind me of my college days at J.Crew, where I sold jeans, jewelry, and tweed jackets and explored the psychology behind fashion .

When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer ...

Lead magnets can be an effective tool for increasing engagement, growing your audience, and attracting new leads. Law firm marketing doesn’t have to be boring.