Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

Image courtesy of D-Tools, Inc. The flurry of potential tariffs on imports into the United States announced by the Trump Administration could have an effect on the cost of products that AV and ...

Spirit aims to rebrand as a premium airline, moving away from its no-frills reputation. The company plans to re-list its stock after its previous shares were canceled upon emergence. LOS ANGELES ...

Dell is bidding farewell to its familiar desktop and laptop sub-brands. Inspiron, Latitude, Precision, and XPS are now simpler, more generic identifiers. Here's everything you need to know. After ...

Although awareness of the necessity of change doesn’t always make it easier. Rebranding can feel daunting, much like rewriting the story you’ve already told the world. Many founders and business ...

Niles, Ill.-based, Shure Incorporated, the global provider of audio electronics and technology, has collaborated with two other international audio equipment brands to address a network in China ...

Chuck E. Cheese has recently overhauled its brand, bringing major changes to its nearly 500 locations that longtime visitors might be surprised to see. The biggest? The removal of its iconic ...

The shares of Debenhams owner Boohoo Group fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group. The announcement marks a major pivot for ...

Pic: Reuters Boohoo's rebrand follows a huge fall from grace on the back of several headwinds. It had been among the big winners in the online fast fashion revolution, but its market value has ...

MOSEL – Rehlko’s multi-year rebrand continues with the release of the first rebranded products coming within the year. Following rebrands of the Mosel plant and 90% of other facilities ...

Meghan Markle’s name rebrand is said to be sending a message across the pond. The Duchess of Sussex sparked both confusion and curiosity when she made a revelation about her royal title in her ...