The company paused its previous NFL partnership in 2020, amid a broader cost-cutting push which saw the brand exit a number of sports sponsorship deals.
When September 2025 rolls around, the Seattle Seahawks will start their 50th season in franchise history. Time flies, doesn’t ...
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Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which ...
The sports brand had ended a prior deal for these products after the 2020 season due to cost-cutting by former management.