Stellantis’ Ram Trucks brand is using a new TV advertisement to spotlight its entrance into both UFC and NASCAR, as it looks to the two sports to help recapture its brash reputation.

Key points: The 1980s were a golden era for television advertising, when commercials were more than just product pitches. They […] ...

Thanks to its workhorse reliability and rugged off-road capability, the Toyota Tacoma dominates the midsize pickup segment in the United States. It’s a truck that’s truly versatile in its abilities, ...

My colleague Anthony Damcott wrote a breakdown of the show earlier this week, and I agree with pretty much all of his takeaways, but I’ll try to offer a slightly different perspective since we’re both ...

Ram needs a midsize truck, and CEO Tim Kuniskis knows it. He hasn’t been quiet about it either, insisting to the press and quite likely his employees that the best time to build one was yesterday; the ...

Now that Ram has brought back V8 power to the venerable 1500 half-ton truck (and introduced a "Symbol of Protest" badge to sweeten the pie), some of the attention is now on the eTorque system that's ...

That is the bet Ram Trucks is making as it returns to NASCAR in 2026, using a reality competition series to determine who earns the final seat at Kaulig Racing. The eight-episode project, titled Race ...

Ram is reviving its Hemi V-8-powered TRX off-roading pickup amid looser federal emissions regulations and as parent company Stellantis NV charts a sales turnaround in the truck-loving United States.

Stellantis is resurrecting a gas-powered Ram pickup truck with a V-8 engine called the TRX as it faces fewer federal emissions regulations. The 2027 Ram 1500 SRT TRX will be available in late 2026 for ...

Ram announced that the TRX pickup truck — a Ram with a Hellcat engine under the hood — is coming back for the 2027 model year. Also coming is a 2027 Turbo Diesel Power Wagon 2500, adding to the ...

Ever since the discontinuation of the Dakota in 2011, pickup fans have been fiending for a more affordable midsize alternative to Ram’s larger 1500 series trucks. After all, even with ...

Back in August, Ram Trucks finally put an end to decades of speculation regarding the return of the defunct Dodge/Ram Dakota (1986-2011) mid-size pickup truck with the help of the Ram Dakota Nightfall ...