BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique ... An aspect of the deal is that as long as Saunders and BYU are still dancing in the NCAA tournament, Ore ...

The NIL deal isn’t just a historical nod—it ... “We’re teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give ...

The NIL deal isn’t just a historical nod—it ... We're teaming up with basketball hotshot Richie Saunders, the great-grandson of Ore-Ida founder and inventor of Tater Tots, to give away ...

NEWARK — BYU forward Richie Saunders told reporters he ... to the phrase “Tater Tot,” reached out to Saunders with an idea for an NIL (name, image, and likeness) deal. Saunders had already ...

BYU’s Richie Saunders prefers the deep fryer ... the nation’s top recruit who made a splash this season when he signed a NIL deal with BYU reportedly worth between $5 million and $7 million. Not ...

Brigham Young Cougars forward Richie Saunders (15) yells to his teammates ... Tot King” and “Heir Richie” and landing an NIL deal with Ore-Ida, the potato-based company his great grandfather ...

one of their stars is making a similar run off the court with an expanded NIL deal. While standout forward Richie Saunders may not have asked for the limelight that revealed his family’s famous ...