Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

If the White Monster energy drink has a specific flavor, it might be described as unplaceable and yet oddly familiar. There's a very good reason for that.

The next time you hang out with your friends, it's a good idea to bring some hard seltzers as refreshments - but make sure to choose the best brands available.

The player-exclusive colorway of the Nike LeBron 22 sported a gradient design with bright green fading into royal blue with hits of crimson red appearing on the Swooshes and LeBron logos.

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April ...

The Coca-Cola company loves to release brand new flavors for fans to try ... leaving some heartbroken. So when Sprite confirmed that its latest varieties of the lemon-lime drink—Sprite Chill and ...

EarFun’s headphones and earbuds punch well above their weight class, and Amazon’s Spring Sale has a bunch on sale for even ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

The company aims to make ThumsUp and Sprite its next USD 2 billion brands as it expands its hydration and healthy beverage lines. Coca-Cola also welcomes competition from Reliance's Campa Cola ...