Salvador Dali was approached by Chupa Chups company founder Enric Bernat to create a new logo. Getting to work Dali began ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Boox e-readers and e-ink notebooks have a growing cult following in the U.S., but the devices come with a bit of a learning ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Digg, the dominant link aggregator of the mid-2000s, is attempting yet another comeback. Kevin Rose, one of Digg's original ...

America’s Diner is also introducing NEW Slammin’™ Sodas - a bold, smooth upgrade to your favorite drinks, featuring Dr Pepper®, Coca-Cola® Classic, or Sprite® & Strawberry ... Denny’s chief brand ...

Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

The company aims to make ThumsUp and Sprite its next USD 2 billion brands as it expands its hydration and healthy beverage lines. Coca-Cola also welcomes competition from Reliance's Campa Cola ...

Later, when Namita Thapar asked what made their neck pillows and seat cushions stand out, Raghav’s response about fabrics and ...

Coca-Cola’s brands — Thums Up and Sprite — are on their way to seeing their sales touch $2 billion in India. “They are on track to getting to $2 billion. And, we also have Maaza as the third ...

Yachty’s brand partnership bag is second to none when it comes to his peers in the rap game. He’s previously notched deals with Target, Sprite, Nautica, Axe, Adidas, Alexander Wang and more.