Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched US broadcast and halftime show. The Patriots’ 29-13 loss to the Seahawks averaged 124.9 million viewers on NBC, ...

Philadelphia had wave after wave of rushers that could win fast and win alone. This video breaks down Hassan Reddick Josh Sweat Javon Hargrave and Brandon Graham and explains why Kansas City ...

Today, we’re uncovering the secret Super Bowl traditions teams swear by—those quirky rituals, lucky charms, and pre-game habits that give players that extra mental edge on the biggest stage. We’ve dug ...

Add Yahoo as a preferred source to see more of our stories on Google. The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational ...

The votes are in, and we now have the best Super Bowl 2026 ads according to you, our loyal readers. Earlier in the week, we told you that you could sign up for USA TODAY Ad Meter and vote on the best ...

Editor's note: Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter. Commercials are unavoidable. Take 30 seconds and look around. Identify everything with branding. Your ...

It might be time to admit that, much like the NBA Dunk Contest or the NFL’s Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...

1. Anthropic takes a swipe at OpenAI’s approach to ads The Lay’s commercial was ostensibly advertising the fact that its potato chips are made from “real potatoes grown by generations of farmers ...

Bad Bunny showed that the stage — the Super Bowl or the current political climate — was not too big for him. Chris Graythen / Getty Images This year’s Super Bowl halftime show came with a ton of ...