The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

It's tough to be cooler than Utah in the winter but snowboarding legend Shaun White and the Utah Hockey Club are giving it their best shot. The three-time Olympic gold medalist sat right up on the ...

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the ...

Utah Hockey Club’s path to securing its official team name has ... It requested it substitute its intended use of the mark with “clothing, namely shirts, t-shirts, jerseys, sweatshirts,” and a longer ...

The application had sought to use the name for apparel such as T-shirts ... In a statement reported by ESPN, Utah president of hockey operations Chris Armstrong said the team had always intended ...