A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

A well-known businessman known for his creative costumes and giving back to the community died after being hit by a vehicle ...

William "Bill" Simon, the 88-year-old owner of Simple Simon, a tire and auto care shop on Airline Highway, was struck and ...

BATON ROUGE, La. (WAFB) - Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week. A visitation for Bill will be held on Wednesday ...